Forrester Research estimates U.S. online holiday sales will increase 15 percent this year to nearly $60 billion. This is a greater figure from the $51 billion last year. Their study shows that the increase is due to consumer-use of tablet computers and online holiday deals that have increased as well. Companies are competing for this year's consumers, seeking like fish, to have some big catches this season.Shoppers are going on online this year not only for the deals, but for several other reasons. The economy and job market has effected where consumers will spend their money. Some shoppers will spend the extra money they have on a gift, then on traveling. Gas prices are steadily high and online shopping is the perfect fit. Forrester's report also shows that 58% of Americans are more price-conscious than in 2010.
For companies that are going to maximize online sales this Black Friday, a good delivery system is the way to go. A system involving a courier can prove to be cost-effective to help compete online with discounted shipping. Having a good product is one thing, but having shoppers to come back on the next big Black Friday or other high-volume shopping event is another. If a company can't effectively deliver to shoppers their product this year, they won't be coming back to complete their online shopping on the forthcoming Christmas or even next year. Couriers like A-1 Express are able to meet the fast-pace demand of online shoppers, especially to meet their delivery expectations.