Although their were low holiday sales last year, overall m-commerce for the year stood to be very impressive. The results are in for mobile commerce in 2012 and experts do like what they have found.
M-Commerce sales reached an impressive $24.66 billion in 2012 reported E-Marketer via Internet Retailer. The results means m-commerce increased an astounding 81% from a year ago. E-Marketer received the numbers from counting the sales made from tablets, smartphones, and other mobile devices. Retail sales from mobile devices accounted for 11% of online sales last year, which is up from 7% in 2011. EMarketer forecasts m-commerce will increase to 15% in 2013. US m-commerce sales will also rise to 55.7% to $38.4 billion in 2013 as well.
In the article, the research firm giant stated, “EMarketer’s m-commerce forecast reflects a confluence of three trends. First, the expanding number of smartphone shoppers whose behavior affects commerce in all channels; second, the growing number of smartphone buyers who enjoy the immediacy of purchasing through their phone and are expected to generate just over one-third of m-commerce sales this year; and third, the rapid rise in tablet shopping, which will produce the bulk of m-commerce sales over the next four years.”
M-commerce definitely appears like it is here to stay and will only increase in the years to come. Many companies are aware of the trends of m-commerce and are implementing various business strategies to pull shoppers to their retail sites. One of those strategies is offering shoppers a faster way to get their products in their hands via same-day delivery. Wal-Mart, eBay, Macy's, Target, and more are currently testing same-day delivery throughout the US. This type of service creates a huge competitive advantage online.
Same-day courier services like A1Express are able to partner will online retailers and help them be successful with their online deliveries. With the speed of ordering via M-Commerce that shoppers have, an effective delivery solution is vital to your order fulfillments. From small packages to palletized freight, A1Express can delivery fast! The Atlanta courier has the transportation expertise to help your business take the lead in m-commerce.
Reference: 1.10.13, Internet Retailer, Bill Siwicki, M-commerce sales near $25 billion in 2012, up 81%