Retailers big and small are investing more into same-day delivery than ever before. Retail giants like Wal-Mart, eBay, Amazon, Target, BestBuy, and more are offering some form of same-day delivery to get their online products into the hands of their customers fast. Google joined the race this year testing the service. Now, Google is ready to take another leap with its' official expansion of same-day delivery.

Google has announced that same-day delivery program, Google Shopping Express, has been expanded and more customers can now utilize the service. Customers that can use Google Shopping Express are within the delivery zone of San Francisco to San Jose. Google offers online shoppers the option of having their purchases delivered within hours, even up to 9pm. This is a dynamic service for Google being the company is so robust online. Everyone knows Google, which sets the platform for a high level of shopper usage.

The online company will also offer a six-month free trial to shoppers who create a Google Shopping Express Membership through December 31. The final price for the membership has not been released by Google, however, the cost for non-members is $4.99 per store pick up. This pricing for many customers should be attractive, being it is only on a per store basis. Google has partnered with various retailers for Shopping Express.

With the growth of online shopping via techhology such as tablets, smartphones, and ipads, retailers know they must make shopping online with these devices easier. Along with its' same-day delivery e-commerce program, Google also decided to launch a mobile app for shoppers to use as well. This is no surprise since shoppers are using on-the-go technology, especially tablets, to make purchases from wherever they are.

Online retail is growing annually and Google is making the right move at the right time, especially before the holiday season takes off. Other e-retailers have created new services recently as well, namely Wal-Mart and Instacart. Both have begun to create same-day grocery delivery service, which is likely to be very successful. With Wal-Mart, shoppers can even create an online order and come pick up their purchase at various store locations. This shows same-day delivery will have a key role in future e-commerce.

Google is one company on the move with same-day delivery. It's investment, along with many other retail giants, shows this innovative service is not just a trend, but a viable way will conduct business in the future. Same-Day Couriers like A-1 Express can partner with any retailer to meet their same-day delivery needs. This San Francisco Courier has a national footprint, enabling the courier to assist any e-retailer to be successful online.

Reference: 9.25.13, Internet Retailer, Thad Reuter, Google expands its same-day e-commerce delivery program