The more popular same-day delivery becomes, the more it is surely effecting the retail industry. Well-known e-retailers like Amazon, eBay, Google, Target, Macy's, and others have been mostly on the front pages regarding their new online trends to offer some form of same-day delivery. Now, one shopping mall operator General Growth Properties appears to be stepping into the race to provide the service and compete online.

General Growth Properties, or GGP, has partnered with Deliv to launch same-day delivery to mall shoppers reported PRNewswire. The service has been implemented to meet the demands of omni-channel retailing and to offer another option for customers to shop from the mall online. With this option of same-day delivery, its' mall shoppers can have an experience as close to physically going to the mall themselves.

The new partnership will begin at four mall locations that GGP owns, which are Stonestown Galleria in San Francisco; Eastridge in San Jose; Glendale Galleria in Los Angeles; and Oakbrook Center in Chicago. Customers can either shop online from that particular mall's website with participating retailers and have their items delivered. Shoppers can also have items delivered from the store, to their desired location, even as gifts.

CEO and founder Daphne Carmeli had nothing but positive remarks regarding being a provider of same-day delivery from malls. She stated, "Shopping malls have been a part of the American culture for decades, providing opportunities for fashion, social activity and convenience. In the Internet age, all retailers, as well as mall operators are looking at ways of continuing to provide outstanding customer experience to shoppers and GGP has shown great initiative introducing the delivery service. With Deliv's unique ability to manage same-day delivery to any location, GGP has established a simple, manageable and prestigious differentiation for its retailers."

This type of same-day delivery will definitely revolutionize the way customers shop at the mall. Many people enjoy the physical mall experience, however, sometimes they simply want to shop online conveniently from home and receive their product. This provides customers with time savings and the effort of traveling themselves. With online retail growing at a rate of 16% annually, there is a lot of value in retailers making an obvious, beneficial investment into providing same-day delivery.

Deliv, with a crowdsourcing delivery system, is not the only viable option for a same-day delivery partner for malls. Malls can partner with same-day couriers like A-1 Express to provide this type of delivery nationwide. This Los Angeles Courier has the logistics expertise and courier technology to develop a same-day delivery solution for online retail. Many well-known e-retailers, such as Wal-Mart, are using couriers instead, and mall retailer can utilize couriers also.

Reference: 8.29.13, prnewswire.com, Deliv Partners with GGP to Bring Same-Day Delivery to Mall Shoppers