When big name, web-based retailers and physical store retailers all begin aiming for the same target, you can be assured that there has to be something profitable behind it. This is what big investments into same-day delivery mean for retailers, as the race for it heats up more. Namely, Amazon and Google are making strategic moves to get ahead with same day. As of now, Amazon has made the latest move as it stretches same-day delivery into another major city.

The Atlanta Journal Constitution reported that Amazon launches same-day delivery again. Amazon launches "Get It Today" same-day delivery in Atlanta and other Metro Atlanta cities. Alongside the big city of Altanta, the named metro cities will include Marietta, Alpharetta, Mableton, and Kennesaw. Atlantans will have until 12noon to get their online orders in and Amazon will get it to their front door the same day. Amazon will have the service available for its' customers seven days a week .

Amazon "Prime" customers will have the benefit of their membership with paying only $5.99 per order. Non-members will pay $8.99 per order, with an additional $.99 cents per item within their order. Within the Amazon product selection on its' website, shoppers will have the "Get It Today" option, which shows all of the items that can be ordered and delivered the same-day. Amazon also has a "Get It Tomorrow" delivery option, which will filter millions of more items that can be delivered next day.

No other big name retailer has rolled out the service in Atlanta, which makes Amazon the first to do it. With this paving the way, more than likely, more e-retailers will implement it there as well. Google Shopping Express is being offered in a number of California cities and recently was launched in the big apple New York. Google also has partnered with Barnes & Noble to fulfill online order for books, which could be instrumental in the book companies efforts to turn their sales upstream. EBay also has same-day delivery in several cities, as well as retail leader Wal-Mart, which has surprisingly several cities offering same-day delivery.

Amazon already announced early August that its' same-day delivery service programs would expand into 6 more US cities. The cities included New York City, Baltimore, Indianapolis, Washington DC, Philadelphia, and Dallas. Now, Atlanta becomes another big city that Amazon is implementing same-day delivery. At this pace, Amazon probably has a number of other cities in its' sights by the end of the year. Just as in the other cities, the e-retailer will be offering a million eligible items, including movies, video games, last-minute travel items, toys, quick fix-it needs, sporting goods, electronics, and more.

No details were given in the report on whether Amazon was going to be performing the actual deliveries itself. Google has partnered with a same-day courier for its' deliveries. However, Amazon has always touted that it will utilize its' own delivery fleet. However, a Same-Day Courier like A-1 Express is a viable option to partner with for servicing Atlanta and any other major city in the US. A-1 Express is a nationwide courier and can quickly implement a delivery logistics solution to fit Amazon's strategy. The Atlanta Courier will also be an immediate source for customer returns and error deliveries.

References: 8.26.14, www.ajc.com, Leon Stafford, Amazon brings same-day delivery to Atlanta