With the holiday shopping season around the corner, a number web-based and brick-and-mortar retailers are all in when it comes to using same-day delivery to help boost sales this year. Some of the big boys, like Google and Amazon, have both been very aggressive as the fourth quarter hits. With just making a big strategic move with it's first physical store location and a number of city expansions for same-day delivery, Amazon was thought to be done for the year. We thought wrong.

With so much focus on Amazon's same-day delivery in the US, the online giant does operate outside the country as well. The fast service has now stretched beyond US borders into Canada right before holiday shopping begins. Canada's The Globe and Mail recently reported Amazon has announced it is launching same-day shipping in Vancouver and Toronto. Amazon.ca, Amazon's Canadian branch, is spearheading the charge to make same-day delivery a well-known option there. The driver of the strategy is to compete with retail leader Wal-Mart, which offers free same-day service there.

Kaan Yigit, president of Solutions Research Group discussed the battle between Amazon and Wal-Mart in the article. He stated the new Amazon service could increase volume and order frequency, which appears to be needed to stay ahead of Wal-Mart. Wal-Mart's service is helping it "start gaining on Amazon..." added Yigit. Experts know the amount of stores Wal-Mart has, which enables it to easily reach a multitude of shoppers, therefore, higher volume and frequency can be made easier. With an option to save time and work shopping in long lines, customers may find Wal-Mart's free same-day service attractive.

Both retailers have made huge same-day delivery investments. Prior to branching the service out into Canada, Amazon added 7 more major US cities that it offers same-day delivery in, including New York City, Dallas, Indianapolis, Washington DC, Baltimore, and Philadelphia, followed by the recent implementation of Atlanta. Amazon has touted about making its' own deliveries, however, they could partner with a nationwide courier like A-1 Express to get the job done, as others like Google have as well.

Wal-Mart has rolled out same-day delivery several US cities on the west and east coast. One of the optional services for faster shopping is "Wal-MarttoGo", which the retailer began testing in Denver stores. The service offers customers the ability to shop online and then come to a participating local store to pick their order up. Shoppers pull up at a curbside location, like a pharmacy pick-up, but instead pick up their online items, ready to go when they get there. Wal-Mart's retail store locations, equating to short distance driving, makes it ideal for it to partner with a same-day courier to perform same-day delivery for them.

As same-day delivery grows among retailers like Wal-Mart, Amazon, Google, Macy's, and others, it will begin to have more impact on overall shipping. More shoppers are seeking ease and convenience, resulting in more shifting business trends. A-1 Express has the logistical expertise and tools needed to help any retailer take the next step into same-day delivery. The Chicago courier can create a same-day logistics solution quickly, especially to gain an advantage in this year's holiday shopping season.

Reference: 11.5.14, The Globe And Mail, Marina Strauss, Amazon.ca raises stakes in same-day delivery service