It takes a lot of customers to not want same-day delivery to be a good option when they can't get to the store themselves. The question is when shoppers do pursue to take advantage of the same-day service, do they like what they are being charged for it. Online retail is forecasted to grow upward to $500 billion by 2018, therefore, shopping online will continue to be a source for revenue for retailers, yet will same-day delivery help make e-commerce more attractive to customers.
Macy's offers its' same-day delivery for $5 for orders over $99. Amazon has been offering same-day delivery free for Prime members, which pay a $99 annual fee. Shipping industry expert Satish Jindel stated in the report, "Retailers trying to compete with Amazon on the road Amazon created will always be at a disadvantage". Free service is something that many retailers will have to strive for, in contrast to Amazon which is leading the pack. Many retailers charge between $5 and $20 for their fast delivery service.