M-Commerce Growth Globally Will Create More Same-Day Delivery
There is no such thing as mobile commerce, or m-commerce, being a distant second to online shopping at home. Tablets, smartphones and other mobile devices, have all contributed to new trend of convenience, seeking to do your daily functions that were once limited to conducting in one location. Now, consumers can do it all, literally in the palm of their hands and from wherever they happen to be. It is no wonder the numbers are showing that m-commerce is increasing, not only in the US, but worldwide.
Internet Retailer has a recent report that discussed the impact m-commerce is having worldwide. 60% of global mobile consumers use their mobile device as the primary or even exclusive means to engaging online. This is accompanied with the fact that 83% of them said that they will purchase a product from their mobile device within the next 12 months. What once was seen insignificant and merely trendy, has emerged as a key factor to business growth. InMobi, a mobile advertiser, performed the survey, which included a broad base of 14,473 mobile device users globally.
InMobi’s 2014 Mobile Media Consumption Report, there were a number of countries surveyed, including China, France, Indonesia, South Korea, Nigeria, Germany, India, Malaysia, New Zealand, South Africa, Kenya, United Kingdom, and the US. The report showed that 48% of the respondents agreed that mobile commerce is the key channel affecting purchasing decisions right now. Whether at home or on-the-go, shoppers are engaging online at any time.
Other findings relative to m-commerce showed what users are doing with their mobile devices. 78% of those surveyed have downloaded mobile apps, 56% have visited an online retail store for more information, 44% have located an advertiser on a map, 43% have called an advertiser via the phone number on the ad, and 68% have visited the web site of an advertiser. In addition, 61% of mobile web users are now as comfortable with mobile advertising as with their TV or online advertising. This opens doors for online retailers seeking to draw shoppers their way. More that 52% of mobile users responded to mobile advertising as well.
M-commerce is not only having an impact on how consumers can shop in regards to accessibility, but also how e-retailers will get the product delivered to them. Companies like Wal-Mart, Amazon, Google, BestBuy, and more are all involved in some form of same-day delivery to meet the mobile commerce demand. Wal-Mart has partnered with top Chinese retailer Yihaodian to perform fast deliveries there as well. Smartphones and other mobile devices, are the top sources for internet access, such as Indonesia and India, which were surveyed.
With m-commerce, the possibilities are endless in regards to the convenience shoppers have at their fingertips. A same-day courier services like A-1 Express is the most quickest and viable option for companies that desire to get into the m-commerce game. The Boston Courier has a national footprint, able to perform same-day delivery anywhere fast. When partnering with A-1 Express, companies will be assured that as m-commerce continues to grow, they will grow with it.
Reference: 2.20.14, Internet Retailer, Bill Briggs, M-commerce is saturating the globe