Shoppers Will Use Web For Black Friday, E-Retailers Can Use Same-Day Courier

Another holiday shopping season is upon us and is set to begin after Thanksgiving hits. The anticipated Black Friday kicks it off the holiday season with more than enough deals that shoppers can keep up with. Retailers are gearing up to take on all the consumers that are coming their way. Now, surveys are showing that e-retailers should not only be ready for shoppers at their physical stores, but also over the web.

A recent report by Internet Retailer is showing 35% of adults plan to primarily conduct their Black Friday shopping online. Offers.com performed the survey via lpsos Public Affairs consisting of a poll of 1,018 adults in the US. The coupon company also found that 37% of adults plan on shopping both online and at physical stores. 28% of adults surveyed stated they will only shop for Black Friday at physical stores.

“These trends show positive signs for the continued growth of online consumer activity,” Offers.com CEO Steve Schaffer said in the report. “People don't have to leave Thanksgiving dinner to get to the best sales, and they most certainly don't have to shop in a physical store to get the best Black Friday deals.” 72% of those surveyed will resort to the internet to make some type of purchase during Black Friday. This is definitely no surprise because shoppers are greatly aware of the discounts that are available online.

The survey also found out that overall 53% of adults will shop on Black Friday. With the other survey numbers, combined with online shopping increasing each year by 16%, e-retailers are sure to have big results this holiday season. Many retailers may consider offering same-day delivery to compete online. Retail giants like Wal-Mart, eBay, Google, Macy's, and more have already implemented same-day delivery in preparation for the upcoming online retail sales.

Black Friday and Black Friday weekend can be a good start for e-retailers looking to cash in for the rest of the year. Same-day delivery can be very attractive to online shoppers, especially those seeking to avoid the crowds. A Same-Day Courier like A-1 Express can deliver for e-retailers to their customers fast to their chosen destination. The Memphis Courier can also be an option for e-retailers to perform same-day delivery directly from their retail store locations. A-1 Express can be listed as a delivery option on a retailer's website, beginning Black Friday and throughout the holiday season to help their sales soar this year.

Reference: 11.8.13, Internet Retailer, Amy Rusto, Most Black Friday shoppers will head to the web