Macy's Joins In, Launches Same-Day Delivery

When you see a lot of others retailers make same-day delivery a part of their arsenal to compete, you definitely take notice. When the service becomes more than just a trend and multiple investments be made by large retailers, you know then its' time to join the race and see how the service can revolutionize your own business. Macy's is one large retailer that has decided to dive into the service and it appears the company is going head first into same-day delivery.

CNN Money has reported that Macy's will be launching same-day delivery this fall in a number of major US cities, as the battle for fast shipping gets even more intense. Macy's first roll-out of cities will include Chicago, San Jose, Houston, Los Angeles, San Francisco, Seattle, D.C. and New Jersey. With the established physical store locations Macy's has, it can implement a service such a same-day delivery fairly with ease, instead of just one or two cities. With the big moves by Amazon, Google, Wal-mart, and more, same-day delivery appears to be something Macy's wants to immediately offer, especially right before the holiday season. New York City has yet to be announced as a city that Macy's will offer same-day delivery, however, the big apple may come down the line.

Macy's same-day delivery approach involves partnering with Deliv to handle its' actual deliveries, which does the same for Foot Locker, Westfield Group, and General Growth Properties. It also now offers online store pick up to its' shoppers nationwide. This is another convenience that shoppers have turned to, which considerably lowers the wait time for what they've purchased online and the time spent in the actual store. Some customers will now be able to go the Macy's, pick up their clothing and go. Macy's will also soon provide shoppers upload photo capabilities to an app that match the clothes on their website, plus in some places, check for different sizes and colors.

Experts have thought Macy's would be one of the best fits for same-day delivery. The company has the longevity of demand that has resulted in the brand and popularity most retailers dream of having. Many shoppers know of Macy's and loves it. With this in mind, Macy's alone can draw online shoppers to not only go into their stores, yet also stay at home and allow the premier clothing be shipped to their front door for a change. That's what same-day delivery does and Macy's knows it. Bloomingdale's will begin offering same-day delivery in a number of the cities as well.

If any other company that could compete with Amazon regarding same-day delivery, some experts have said Macy's could do it. The retailer has numerous locations which can act as actual warehouses and order fulfillment centers for online purchases. This is why Amazon has built its' fulfillment centers strategically located nationwide to meet the goal of what it was planning to reach for a while. Now, same-day delivery is what Amazon is rolling out in major US cities, which since August, headed eastward to include New York City, Baltimore, Indianapolis, Washington DC, Dallas, Atlanta, and Philadelphia.

After seeing what Amazon has done, Macy's feels it has become inevitable that same-day delivery would be a necessary service to compete. Physical store and web-based retailers can implement same-day delivery by partnering with a same-day courier like A-1 Express. The Houston Courier has a nationwide footprint to be able to offer large and small retailers the delivery system to provide same-day delivery. If Macy's has now turned to same-day delivery, multiple retailers will now begin to launch same-day delivery also.

Reference: 9.15.14, CNN Money, Melvin Backman, Macy's, Bloomingdales to offer same-day delivery