Macy's Expands Same-Day Delivery Again

There is no slowing down for Macy's with same-day delivery. Earlier this year, Macy's has announced that it was moving its' fulfillment center in West Sacramento, California, to a larger facility. It's clear what the reason for the investment is. Macy's has been planning to expand the service, and now, it has made another move to put their facilities to use.

Macy's has announced yet another expansion of same-day delivery. USA Today highlighted days ago the department store retailer is continuing to grow and be a frontrunner for the fast service within the store-based retail industry, mainly with its' sights on competing against Amazon. Macy's is planning on entering into 14 new markets with the service beginning this month. More than likely, the retailer is gearing up early for the holiday season.

Late last year prior to the holiday season, Macy's launched same-day delivery in 8 major US cities, including San Francisco, San Jose, Los Angeles, Seattle, Chicago, Houston, Washington DC, and New Jersey. Bloomingdale's, its' sister company, launched the service out in 4 of those cities: San Francisco, Los Angeles, San Jose, and Chicago. Macy's offers customers same-day delivery for all online orders placed by 1pm. Orders must be placed by 11 am on Sundays as well.

The fast service is one reason Macy's is making huge investments into its' growth. Macy's stated in the report that it expects capital expenditures to hit $1.2 billion this year, an increase from $1.07 billion in 2014. The online retail market is anticipated to grow to $500 billion by 2018, and Macy's knows it. The more shoppers become use to tech gadgets getting items to their door step, the less time they'll spend commuting to brick-and-mortar stores. Yes, customers will still travel to stores to shop; however, Macy's wants to capture those shoppers that decide to buy online.

Macy's is racing for good reason. Google is on the move, as well as Amazon, which recently rolled out free same-day service in California to Prime Members. The retailer has stated that more major US cities are to come, including the San Francisco Bay Area, Baltimore, Boston, Dallas-Fort Worth, Indianapolis, New York, Philadelphia, Phoenix, San Diego, Seattle-Tacoma, Tampa Bay, Washington DC, and Atlanta. There will be more than 500 cities and towns included at the launch in the future.

As Macy's expands, there will be more physical store retailers that desire to create more sales outside of their stores to compete too. Just like Macy's, other retailers can obtain a delivery partner to perform their deliveries for them. A same-day courier like A-1 Express has all of the components needed for a sound last-mile delivery program, including a national footprint to meet current same-day expectations and future expansion. As a San Diego Courier that knows courier logistics, A-1 Express can help Macy's and other retailers make online retail a core competency.

Reference: 8.5.15, USA Today, Hadley Malcolm, Macy's expands same-day delivery